Posts Tagged with “Naples Stock Photography”

How to Create a Blog Post for a Naples Area Real Estate Property Listing

Naples Stock Photography
Even if you are not a “writer” you can create a workflow that will produce great blogs

A blog can be an incredibly powerful tool for a Naples area real estate agent, but only if you’re producing quality content that helps you make a sale. Even if writing “isn’t your thing,” you can follow the outline below to create a compelling guide through your property and the surrounding areas that will make your clients book a visit ASAP. So don’t let the daunting vision of sitting at a computer for hours on end deter you from starting. It’s much easier than it may seem and we have some really good tips and techniques to help you dive right in!

A Good Real Estate Blog Post Starts with Great Images

I doubt you’re surprised to see this tip here at the top, but it’s with good reason — having high-quality, professional real estate images and stock photography can make the difference between a sale and a quick loss of business to another agent. This is the single most important part of creating an effective blog for a real estate property listing.

Hire a professional real estate photographer to take images of your property and make sure he or she knows that some will be used for a blog. This will help the photographer think in a narrative sense and lay out the images as if you were walking through the property yourself. And don’t forget — you can (and should) include a feature video walkthrough as well. You may also want to consider the use of local stock photography when you are laying out your visual media for your listing blogs.

When it comes to your blog, think of your words as supplementary — without them, your images alone should still be able to tell the story. When you use your words strategically to enhance the visuals, then you’re well on your way to creating a blog that sells.

Create A Title That Will Grab Your Reader’s Attention

When creating your title, you want to come up with something that will get your followers to click on your post. A good rule of thumb is to use something that will generate a bit of buzz on your post topic as well as your location.

For example, if your market is Naples, Marco Island, Bonita Springs, etc… you might use “Located in one of the 5 Best Neighborhoods in Naples,” or “This Listing Has 7 Features You Want In Your Marco Island Home.” Get the idea?

This basic model makes it easy for you to grab attention while focusing on your target area, both of which are great for your local SEO. Your followers will know your content is focused on the area in which they are searching for a home and help you build a reputation as an expert on real estate in the area.

Follow This Blog Post Structure

Writing a blog post about your listing doesn’t have to be complicated. You can use the simple structure below as a basic guideline for the majority of your posts.

Make a Strong Opening Statement

Get right to the point. Your followers are in the market to buy so you don’t need to waste their time. You can answer their most pressing question and tell them what they’re going to be looking at in the post right away. This will give them a reason to keep reading.

Tell Them A Story About the Listing’s Features

In the next section of your post, you’ll tell your readers about the features of your listing. But you can do better than just using bullet points to lay out the features. You want to describe the features in a compelling way that will help them to see and feel the space.

In essence — tell them a story about the home, the neighborhood and the Naples area. Walk them through the property. Use your visuals to supplement your features. Words can be extremely powerful when used properly and can help you sell the home.

Stay away from the mindless dribble of rattling through features one by one and do it in a sensible way. Think about how a person would walk through the home. What do they see first? What room will they walk into next? How would it feel like to visit a Marco Island beach for the first time?

Describe what this experience is like WHILE you tell them about the features at the same time. Use colorful, descriptive words to supplement every item of your listing. This will make a big difference in the way prospective buyers will perceive your property. This is how you paint a narrative about your listing and its surrounding area.

Make Your Call to Action

Of course, the ultimate goal of your blog post is to help you sell your listing. At the end of your post, it’s your time to make your little sales pitch. This is what’s known as a “call to action.” You need to direct your readers, your target customers and potential home buyers, to do something.

It might be to pick up the phone and give you a call or to send you an email. You can give them a limited time offer, such as a discount or seller financing. Use whatever tactic can help you bring more potential buyers through the door.

Don’t be afraid to use a little sense of urgency here to help nudge your readers to take action. After all, this may indeed be the last chance they get to buy this listing!

Don’t Showcase Only the Property Itself

Of course, the majority of your post should focus on the property in question. Most of your images should be of the interior and exterior of the property — but remember, that isn’t all that you’re trying to sell. Consider the surrounding area and other perks that you would likely mention during a walkthrough. Naples, Marco Island, Bonita Springs, Fort Myers Beach…the list goes on of attractive features in Southwest Florida.

Here are a few possible amenities to include:

The Schools

What are the schools like? What information about them can you provide that will entice potential buyers that this is a good neighborhood to raise children? Can you take things a step further and include images of the school(s) as well as providing a map to show how far away they are?

The Neighborhood

What’s the neighborhood like? Quiet or busy streets? What’s nearby? What’s the walkability score? What’s the community like? What’s the crime rate? What’s the neighborhood’s history?

This is all great information that your buyers will be keenly interested in learning. Selling the neighborhood is arguably just as important as the property itself.

Nearby Shopping & Groceries

Not having to go far for groceries and other essentials is a major perk for any homeowner/renter. Make sure you, at the very least, include proximity to the nearest two or three grocery stores. You can also include distance to hardware stores, restaurants, gyms, parks, the interstate, and more.

Focus Your Content On Target Niches

Who is your target market for your listings? Does your blog post give these people useful information? Does your headline make them want to click your post and learn about your listing?

If not, you need to rethink your post. You’re not doing yourself any good if your blog isn’t attracting attention from the right people. Sure, you might get some clicks, but does it matter if the people looking at your post are just randomly browsing and aren’t actually shopping for a home? The answer is no.

Make sure your blog does your listing justice and promotes it properly to your target segment of the market.

Mind Your SEO

You didn’t think you were going to get through this without a note on SEO, did you? Search Engine Optimization is another key component of creating a strong real estate property listing blog. Having a blog with strong SEO will help the post rank higher in search results and gain more visibility for your Naples area property listing.

We can go into an entire lengthy series of posts just on SEO strategies, but here’s the core strategy. Consider your major target keywords (think ‘home for sale in Naples,’ for example). The idea is for you to include ‘home for sale in Naples’ in your post title, in some of your headers, within the text (but not too much), and in your image tags.

The goal is that when someone searches for ‘home for sale in Naples,’ your post will show up right there on the first page of search results.

This is now more important than ever as Google places more of an emphasis on organic content instead of meta based searches. This means things like your image tags, while still useful, will be given less importance in the search rankings. So rather than having a website that relies on metadata to boost your SEO, you can use organic content like blogs to strengthen your ranking.

Promote Your Post on Social Media

Creating a great blog post with professional images is actually just the beginning. After all, what good is a high-quality post if no one sees it? The whole point of the post is to promote your property, so you need to make sure you’re sharing it to your followers to get more eyes on your blog.

And it’s not as much work as it sounds. You don’t have to individually share your post to each individual social network. There are platforms available like Hootsuite and Buffer that will send your post to multiple social sites at once, and you can customize them as you see fit.

You should be sharing your content on whichever networks you focus your marketing efforts on. If you do choose to upload your blog to an individual social media site, you’ll want to choose an image that will grab attention, create a short intro, and provide the link to the blog. It’s that easy!

You can even purchase social ads to promote your blog post that will help to drive traffic to your blog. This can be a helpful strategy if you have a listing that you really want to give a good push to get in front of as many people as possible, quickly.

Don’t Do Too Much at Once

Ease into blogging. You may have a goal of creating a weekly post, but it might not be in your best interest to go all in right away. Take things slow and maybe start with one post per month with a particular listing that you wish to highlight.

Then as your blog and social networks gain more of a following, you can start creating posts for each new Naples area listing that you have. Your followers will begin to look to you for your reliable posts on high-quality real estate listings.

Summary

Whether you consider yourself a writer or not, if you follow this guide, you should be able to throw together a compelling post that will help you sell your listing. And if not? Try not to get discouraged if you don’t nail it on the first try. Keep at it, and soon enough you’ll be spinning out blog posts that will be a real boost to your business.

Looking for a professional real estate photographer in Southwest Florida? Jon Kreider at Sun Services SW has expertly photographed properties in the area since 2013. A commercial photographer serving the Naples, Marco Island, and Bonita Springs communities, Jon specializes in real estate photography and video, bringing homes to life online before they are viewed in person. Visit Jon’s website or shoot him an email today at jon@sunservicessw.com to discuss your real estate photography needs.

How to Safely Use Naples Area Stock Images

Here’s How to Safely (Legally) Use Naples Area Stock Images

 

Tools like Google Images have made it incredibly easy for anyone on the Internet to search for an image in Naples or its surrounding areas and copy and paste images as they please. The problem is, people are paying no mind to copyright law, and often may be in violation if they use an image without permission.

 

While stock photography sites such as the NaplesStockImages.com do indeed exist for the purpose of providing images, it’s not as simple as saving or copy and pasting the photo you have found. To put things simply, I we own the rights to all of the photos on our site because they are our intellectual property. We created the images; therefore, they are ours. However, we can sign the copyright over to you and give you ownership of the images.

 

When you purchase one of our stock images, this is essentially what is happening. You are buying the rights to use our images as you please — including in blogs, on your social media, to be used in marketing materials, and whatever else (licenses may differ on other outlets). But to do so in any capacity without explicit permission or without obtaining the copyright of the image would be illegal.

 

To avoid violating copyright law, here’s what you need to know about copyright and stock photography.

What is copyright?

A copyright is the exclusive legal right of creators, or assigned copyright owners, to reproduce, distribute, publicly display, or create derivative works from an original work. A copyright also gives its owner the exclusive right to license those usage rights to others. – PPA

What is a licensing agreement

A licensing agreement is a written agreement by which the owner of a property gives another party permission to use that property under specified parameters. – Investopedia (see more)

Can I Freely Use Any Stock Photography?

Not quite!

 

While stock photography exists for public use, it is not necessarily free. Stock images are generally extra images that were part of a photo shoot but not used in the end product or photos created specifically to be used as stock material by the creator (photographer) . This material may often serve a purpose to the public who need images of whatever the photos portray. Be it an office situation, aerial photography, community areas, beaches, shopping, etc.

 

These images, even though they may or may not have not been used anywhere yet, are copyrighted either by the photographer or the agency who owns and controls the images. In order for someone to use these images, the copyright holder must grant them the rights to use their work. There are several levels of stock photography sites such as Shutterstock (Micro Stock, less expensive), Getty Images (International Stock Photography) or Alamy (Offers many levels of licensing agreements). Some stock image sites may appear to offer images for free, but you need to be sure you are staying on the straight and narrow regarding copyright law, or you may receive a dreaded takedown notice.

If you are wondering about pricing for certain types of images of certain parts of the world for different types of usage, you may want to do a few simple searches on any of these sites to get an idea of what they may cost.

 

What’s the Difference Between Royalty-Free & Rights-Managed Stock Images?

This is an important differentiation to keep in mind and can alter the price of a photograph immensely.

 

When it comes time to choose which stock images to use, you’ll want to know what bracket they fall into. It’s about more than just price — it will depend on your needs as well. Let’s break things down to see what I mean.

 

Royalty-free stock images allow the licensee (that’s you) to have unlimited use of the image in question. This means you can use the images in as many places, and in as many separate items, as you please. A royalty-free license is a one-time purchase of an image.

 

Meanwhile, with a rights-managed image, you would pay a fee for the image based on usage. This might mean that you plan to use the image on your social media or in printed marketing materials. When you sign the contract, you will disclose your intended use and pay that price. Rights-managed images may offer the perk of exclusivity — meaning no one else can use an image if you pay for exclusive rights.

 

Because of the exclusive features, rights-managed images are much more expensive than royalty-free images, but you won’t have to worry about other people or companies purchasing the rights to use the same image.

 

So, it all boils down to your intended use of an image. If you aren’t sure where and how often you plan to use an image, you’re better off going with a royalty-free license. But if you know exactly where and how many times you want to use an image, a rights-managed license may be a better fit.

 

If you are considering using stock photography in your marketing efforts, it’s important to understand these differences to make sure you know what you are paying for when it comes to copyright law. Feel free to browse through my selection of images to see if there are any that might fit your needs!

 

 

Naples Area Stock Photography for Marketing Campaigns

More Tips To Effectively Use Naples Stock Photos In Your Marketing

 

Did you know stock photos can be a valuable part of your marketing efforts? If not, it sounds like you didn’t read my first post on the topic.

 

But fear not! I’ve got some more tips for you to make the most of your stock photos.

Use Images to Kickstart Your Naples Marketing Campaign

 

Images are a focal point of any campaign, because the images you use in your marketing materials are usually the first thing that will catch someone’s attention. Using stock photos that effectively convey your message will be the best way to draw in your target customers to your shiny new marketing campaign.

 

You can think of stock photos as a shortcut — you don’t have to hire a photographer to take specific images for you, as something similar likely already exists in the database of approved images. This saves you time and money and gives you a product that should be just as effective.

 

And when it comes to stock photos — less is more.

 

What do I mean by this?

 

In general, a stock photo comes from a large series of photos depicting a model in similar situations. But you don’t necessarily want to use too many images of the same person or setting in your materials, otherwise that model, who has nothing to do with your company, could be viewed as your official spokesperson. People will associate with the person, rather than your brand or message.

 

You want your images to all be similar and stay along the same theme, but not necessarily all come from the same exact pile or photo session. This way you can keep things fresh as well.

Remember, You’re Choosing Images for your Audience, NOT Yourself

 

It bears repeating: make sure you choose images for your audience, not yourself.

 

You may have your own set of preferences when it comes to images you like to see online or in marketing campaigns, but is that what’s best for your brand and company? Stay focused on your message and brand voice, as it may differ from your personal choices. Silly images may work for one company, but not be a fit for another.

 

Your brand identity will form the overall scope of your campaign as well as the stock images you will use within it. As I’ve mentioned previously — everything has to be consistent, so people will gain a familiarity with your look and message.

 

Consider your audience and think of what types of images they would want to see attached to your materials. Does the image you’ve chosen match up? If not, change it to one that does.

DON’T: Be Too Corny or Use Unrealistic Images

 

I get it — people like corny! But there’s a limit.

 

Cheesy images will catch people’s attention, but they might grow tiresome or be too over-the-top.

 

If you choose an image for your campaign that shows someone in an unrealistic scenario, it’s a good bet that people will grow to hate it, or simply ignore it. This sounds like bad news for your campaign, doesn’t it? Worse yet, your customers aren’t assigning the images to your specific campaign, they see it as a connection to your company and brand as a whole.

 

This makes them less likely to do business with you, as they are annoyed with your corny images. See how important image selection can be?

 

That’s why you should resist the temptation to use the photo of the person tearing their hair out at their desk, or standing triumphantly in costume during a meeting. Walk the fine line between corny and too corny and you’ll find yourself a winning image.

 

Instead of that lame image, pick one that is natural and realistic. The photo should show the person in a scenario as it would actually happen in the real world. It should be relevant to your specific message and not be too obvious or cheesy.

 

In other words, they should instantly be able to relate your message with what’s occurring in the image, rather than having to guess, or feeling like they’re being beaten over the head with a corny photo.

 

Stock photos that are overly corny will distract from your message rather than supplement it. Test your choices with someone in your department or within the office, and if any feel awkward to them, swap them out.

 

In my next post, I’ll start to get into specific tactics you can use with your stock images within your social media marketing plans. Stay tuned!

 

 

Naples Stock Photography for Marketing

How to Effectively Use Stock Photos in Your Naples Marketing

 

Stock photos can be a valuable asset in your Naples area marketing efforts, useful in your mailers, on your website, and of course, in social media. However, simply pulling stock photos at random and plopping them into your marketing materials won’t add any value to your business.

 

To help you out, here’s a quick overview on how to effectively use stock photos in your marketing.

Don’t Settle For the First Image You See

 

Naples, Marco Island, Bonita Springs, Ft Myers Beach…all of these places are perfect for dynamic images. There is likely to be a wide variety of images that relate to your specific needs, so don’t just go with the first one you see that’s sort of close. Take your time and search for a unique image that likely has a lower usage rate. Don’t forget — your competition is likely using stock images as well, and the last thing you want is for you to use the same images. Sometimes the more expensive images are worth it.

Be Creative

 

This might seem like obvious advice considering the beauty of our local beaches, but beyond trying to avoid the most obvious or first image you see, you can also get creative with your choices. Unnatural or generic photos won’t capture your audience’s attention. Think a little outside the box and select images that really compliment the message you are trying to convey without being overly obvious.

Tell a Story

 

This ties into both of my points above, but you want your stock photos to supplement your content in a way that they tell the story. Your photos should be able to convey the message and emotion that your copy describes.

 

And yes — emotion always plays into selecting images, as your marketing will always target your audience’s emotions. Emotion plays a big role in buying decisions, so you want images that put them in the mood to make a purchase or subscribe to your emails, whatever it may be.

Be Consistent

 

Since you’re telling a story through your marketing, you also want to be consistent. This is because you are building a brand through your content and images. If you are using random pictures with each different social media post, email, or blog, there will be no consistency to your story or brand. This will make your brand less recognizable to your audience, who, don’t forget, you’re hoping will be future or returning customers.

 

Brand recognition plays a big part in attracting and maintaining business. Stick to a consistent theme with your images, and your audience will become more familiar with your posts and materials, as they begin to recognize your brand.

Make Sure You Have the Rights to any Images You Choose

 

No matter what images you choose, you need to be sure that you acquire the rights to use them in your marketing materials. Images are protected by copyrights so you need to make sure that any stock images you use have had their copyrights released. Otherwise, you may unknowingly be using the creator’s images without their permission.

 

Most stock photos will be cleared for use, but you should always make double sure just in case.

 

 

I’ll have a lot more to say on the topic of how to use stock images effectively, so make sure to stay tuned here to the blog for more posts.