by Sunservices SW | Feb 10, 2020 | Real Estate Photography | 0 comments

9 Ways To Make a Property Listing That Sells Fast

By now you know that you need high-quality professional images to help you sell your Naples area real estate listing. But that doesn’t mean you just throw the images up on a webpage and let them speak for themselves.

To really take your real estate listing to the next level and sell fast, you need more than simply hire a great Naples real estate photographer. Here are my top nine ways to make the most out of your real estate listing.

1. Grab Their Attention With A Great “Hero Image”

You only get one first impression, so make it a good one. Luckily, Naples Real Estate is full of amazing properties, so most times this is easy to do.

Your hero image — that is, the first that appears at the top of your listing — should be the one with the most “wow!” factor. What is the main selling point of the home? What is going to make people want to scroll down and see more? That’s your lead, your hero.

Your hero leads potential buyers into the rest of the home. It connects with them on a deeper level — because remember, buying a home quite often an emotional decision. If your hero image gives site visitors a good feeling about the home, then you’ve nailed it.

2. Make Potential Buyers Say “That’s A Cool House”

“These little things are not the standard options or even the extravagant upgrades. They are the cool features or “wow factors” you didn’t know you needed, but once you’ve seen them, you really want them in your home.”

Newhomesource.com

Once you’ve hooked them with a compelling hero image, guide them through the home with images and accompanying words that make your potential buyers say, “that’s a cool house.”

Highlight the unique features and show off rooms in a way that gives it a sense of cool. Make it look new or make it like retro and fashionable.

Again, this ties into giving buyers a feeling. Your real estate listing is your opportunity to show them rather than tell. If your listing doesn’t make your property look intriguing to you, your buyers aren’t going to think so either.

3. Use Bright, Well-composed Interior Shots

Hey, this is where hiring the right Naples area real estate photographer comes in!

Make sure you have bright, well-composed images of your interiors to use in your listing. Your trained, professional real estate photographer will know how to do this each and every time.

Where there are rooms with great natural light — show it off! Natural light is a great selling feature and you want your rooms to appear bright and spacious. For other rooms where there maybe isn’t much natural light — your photographer will know how to use soft artificial lighting to showcase the space and make it look natural.

4. Make Sure Your Images Flow Through The Home

Your listing online is most often the first time your potential buyers will view the home. You want the listing to flow in order of how a person would walk through the home, otherwise it will feel disjointed.

Or worse, if you put things out of order, when your buyers visit the home and the layout is different than it was online, they will feel as though they’ve been purposely misled. This is a bad customer experience and can harm your reputation.

Make sure your listing flows through the home properly and in a compelling way to help your potential buyers visualize themselves walking through the home, and then match that vision when they come to see it in person. 

5. Have More Images Available Than What You Put In Your Listing

This one is two-fold.

First, you want to make sure that if your potential buyers want to see more images, they have that option. Consider that many of your customers may be coming from out of state and will want to be able to see every possible detail of the home. You should have a “see more” option with a gallery to the remaining images or a scrolling gallery at the end of your post.

However, this does not mean that you should throw every image of the home into your listing. This will create way too long of a page and create a slow load time. This will hurt your Google ranking as well as creating a bad user experience.

Use the proper amount of images to show each room in the home, then provide access to more images that provide different angles or more detailed photos.

6. If You’re Adding Video, Make It Short & Sweet

If you’re adding video to your real estate listing (and you should), make sure it gets to the point.

You don’t want a video that’s 10 minutes of you rambling about the weather or anything that isn’t of interest to your potential buyers. Introduce yourself and the home and get right down to it. Walk them through the home and show off its best features.

Quick, easy, effective.

Note: Your photographer should typically also be able to provide real estate video.

7. Maps Are Important & Aerial Images Can Add To Them

Another major selling point of your real estate listing will be its location.

“In a real estate boom, buyers will clamor for almost any house that hits the market. This is great while it lasts, but when the party’s over, only homebuyers who chose the best locations will be holding property that depreciates at a much slower rate. This discrepancy is largely a result of a home’s location.”

Invesopedia.com

Where is the home in relation to:

• The highway
• Airport
• Schools
• Grocery store
• Bars and restaurants
• Coffee shops
• Gyms/fitness centers
• Parks
• And more

Use maps to show the listing’s relation to everything that might be important to your buyers. Where possible, you can also use aerial photography to show off anything that’s within walking distance. As a bonus, this is also a great way to show people your home from above, including the condition of the roof, your yard and property lines, your position within the neighborhood, and more. 

8. Include All Property Information In Your Virtual Tours For Your Viewer Interest & SEO

You know that your potential buyers want to learn all of the necessary property information in your virtual tour, but did you know it’s also great for your SEO?

Yes, Google scrolls video content as well, and including this information helps your virtual tour be SEO-optimized. Strong SEO means more eyes on your listing.

Important property information to include will include:

• The address
• Year built/remodeled
• Floor plan and square footage
• Number of bedrooms and bathrooms
• Neighborhood details
• Proximity to nearby facilities and main roads
• Parking

9. Have Strong Real Estate Agent Branding

Remember, you’re not just selling a home, you’re selling your credibility as a trusted real estate agent in your community as well. This means you need to have strong, clear, attractive branding that is consistent throughout all of your listings and media.

Consistency helps buyers identify your face and logo with your listings. If they like your listing and then see your branding on another, it will give you an immediate edge. Strong branding across all of your platforms builds trust with your audience and shows them you’re an expert in this market.

Summary

Taking these steps can ensure you have a strong online listing and help bring more eyes to your website, and hopefully, convert them to showings and sales. Lazy real estate listings are easy to spot nowadays, so you need to be sure you’re taking every step you can to make yours as compelling as possible.

For more real estate listing and photography tips, stay tuned here to the blog.

Jon Kreider is the owner and lead photographer at Sun Services SW, providing real estate photography services to the Naples, Marco Island, and Bonita Springs communities. Jon specializes in real estate photography and video, bringing homes to life online before they are viewed in person. Learn more about Jon’s services or shoot him an email today to discuss your photography needs.