How to Safely Use Naples Area Stock Images

Here’s How to Safely (Legally) Use Naples Area Stock Images


Tools like Google Images have made it incredibly easy for anyone on the Internet to search for an image in Naples or its surrounding areas and copy and paste images as they please. The problem is, people are paying no mind to copyright law, and often may be in violation if they use an image without permission.


While stock photography sites such as the do indeed exist for the purpose of providing images, it’s not as simple as saving or copy and pasting the photo you have found. To put things simply, I we own the rights to all of the photos on our site because they are our intellectual property. We created the images; therefore, they are ours. However, we can sign the copyright over to you and give you ownership of the images.


When you purchase one of our stock images, this is essentially what is happening. You are buying the rights to use our images as you please — including in blogs, on your social media, to be used in marketing materials, and whatever else (licenses may differ on other outlets). But to do so in any capacity without explicit permission or without obtaining the copyright of the image would be illegal.


To avoid violating copyright law, here’s what you need to know about copyright and stock photography.

What is copyright?

A copyright is the exclusive legal right of creators, or assigned copyright owners, to reproduce, distribute, publicly display, or create derivative works from an original work. A copyright also gives its owner the exclusive right to license those usage rights to others. – PPA

What is a licensing agreement

A licensing agreement is a written agreement by which the owner of a property gives another party permission to use that property under specified parameters. – Investopedia (see more)

Can I Freely Use Any Stock Photography?

Not quite!


While stock photography exists for public use, it is not necessarily free. Stock images are generally extra images that were part of a photo shoot but not used in the end product or photos created specifically to be used as stock material by the creator (photographer) . This material may often serve a purpose to the public who need images of whatever the photos portray. Be it an office situation, aerial photography, community areas, beaches, shopping, etc.


These images, even though they may or may not have not been used anywhere yet, are copyrighted either by the photographer or the agency who owns and controls the images. In order for someone to use these images, the copyright holder must grant them the rights to use their work. There are several levels of stock photography sites such as Shutterstock (Micro Stock, less expensive), Getty Images (International Stock Photography) or Alamy (Offers many levels of licensing agreements). Some stock image sites may appear to offer images for free, but you need to be sure you are staying on the straight and narrow regarding copyright law, or you may receive a dreaded takedown notice.

If you are wondering about pricing for certain types of images of certain parts of the world for different types of usage, you may want to do a few simple searches on any of these sites to get an idea of what they may cost.


What’s the Difference Between Royalty-Free & Rights-Managed Stock Images?

This is an important differentiation to keep in mind and can alter the price of a photograph immensely.


When it comes time to choose which stock images to use, you’ll want to know what bracket they fall into. It’s about more than just price — it will depend on your needs as well. Let’s break things down to see what I mean.


Royalty-free stock images allow the licensee (that’s you) to have unlimited use of the image in question. This means you can use the images in as many places, and in as many separate items, as you please. A royalty-free license is a one-time purchase of an image.


Meanwhile, with a rights-managed image, you would pay a fee for the image based on usage. This might mean that you plan to use the image on your social media or in printed marketing materials. When you sign the contract, you will disclose your intended use and pay that price. Rights-managed images may offer the perk of exclusivity — meaning no one else can use an image if you pay for exclusive rights.


Because of the exclusive features, rights-managed images are much more expensive than royalty-free images, but you won’t have to worry about other people or companies purchasing the rights to use the same image.


So, it all boils down to your intended use of an image. If you aren’t sure where and how often you plan to use an image, you’re better off going with a royalty-free license. But if you know exactly where and how many times you want to use an image, a rights-managed license may be a better fit.


If you are considering using stock photography in your marketing efforts, it’s important to understand these differences to make sure you know what you are paying for when it comes to copyright law. Feel free to browse through my selection of images to see if there are any that might fit your needs!



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